Automotive Advertising Agencies Are Listening to Consumers and Consumers Are Talking

I am always amazed when automotive advertising agencies and auto dealers are surprised that human nature has survived on the World Wide Web. Old world wisdom and people skills that served as the foundation for proven selling and marketing processes in brick and mortar facilities can still be applied to the virtual showrooms being built on the Internet Super Highway where 93% of consumers are shopping for their next new or used vehicle as well as their dealer — in that order! People still prefer to do business with people that they like and relationship based selling systems will always be the process of choice for consumers and auto dealers in both the real and the virtual world.The market is a conversation that is started by the consumers’ initial need or want for a product or service that drives them into the marketplace. Our need for social interaction has indeed survived onto the Internet as is evidenced by the explosive growth of social networking through communities like Facebook, MySpace, Twitter, etc.. Monetizing this social activity to help auto dealers sell cars can be accomplished by allowing customers to help their friends narrow down their online search to the right vehicle before they enter negotiations with the auto dealer on the wrong one, and it provides a solution to a problem that auto dealers face on a daily basis.The problem starts with the fact that many online customers land on –a — vehicle vs. — the — vehicle which creates the need for them to switch or be switched by the auto dealer before a relationship can be formed and certainly before negotiations should be started. More relevantly, best practices that worked in conventional media applied to the Internet suggest a probable cause that can be easily resolved by new social network powered automotive advertising platforms being introduced as I write, such as ronsmap.com.Auto dealers and even third party inventory websites have applied old world marketing techniques proven in the Newspaper into our new world technology on the Internet when posting their inventory online. They usually list vehicles for sale by grouping makes and models together — and in some cases to further separate them by price — and by listing new vehicles in an entirely different section than used. That previously proven technique doesn’t take advantage of the power of the computers and the artificial intelligence, (AI), that powers the Internet and the applications that have been developed to provide the customer the information they need vs. the information that they may initially search for before they know which questions to ask.A car shopper in the formative stages of their search has only questions, not answers, and as all professional salespeople know, asking the right questions is step one in the sales process to properly qualify a customers’ needs in order to help them buy a vehicle vs. trying to sell them one. Third party inventory based marketing platforms like AutoTrader.Com, for example, list their vehicles as an agent of the dealer, not the consumer. Premium positions provide ATC’s income, not relevancy to the consumer’s search, and the vehicles are presented in long lists even after the consumers’ online inventory search filters are applied. This need to drill down through pages of individual vehicles creates search engine fatigue within the site and even in the initial search on Google and/or their growing video channel, YouTube, which also lists vehicles vertically in endless pages of individual postings. The result is that online shoppers eventually pick one to start asking questions about and even if/when they meet a professional salesperson who tries to qualify them to the correct vehicle the transparency and trust is broken and the salesperson’s honest attempt to ask the right questions is often misunderstood as a sales pitch.Ronsmap has adjusted to the new pull/push dynamic on the Internet where customers first pull the information they need and then push their questions to potential auto dealers either directly or through their integrated Ask-a-Friend / Tell-a-Friend application – vBack. Their consumer centric, social media powered marketing platform is better received by online car shoppers than yesterdays’ push/pull marketing platforms where auto dealers arbitrarily pushed their information out to the Internet and customers had to pull the information in before they knew what they were looking for.They have eliminated search engine fatigue by posting every vehicle for sale on the Internet — new, used, for sale by owner, franchise dealer, independent used car dealer and even all of the third party aggregators — onto one single position on the search engines in a lateral posting vs. a linear one. Ronsmap has developed a proprietary vehicle search engine that posts all listings on to a map with scroll over pins that crossover make, model and source in a geo targeted manner that automatically tells the online customer every vehicle that is for sale in their immediate area. Once they have narrowed down their search in their market they are then invited to share their preliminary findings with their friends on their various social networking communities to solicit their opinion on the vehicle — and the dealer — before they open any contact with the seller. This now educated and empowered consumer is more confident in their selection and they are more likely to be on the right vehicle.Of even more value to the dealer is the fact that Ronsmap has a lead generator function – SellersVantage – that distributes the basic customer contact, or lead, to the auto dealer for free with an option for the dealer to purchase an enhanced lead with consumer and market intelligence that includes a recap of the other vehicles that the consumer has considered on Ronsmap with a detailed competitive comparison of each of those vehicles as well as any other similar vehicles that are posted on the Internet in their immediate market. They also can receive a social networking profile of the consumer that advises the dealer of how many Face Book friends — as well as other recognized social networking communities — that the customer belongs to. Obviously, this enhanced market intelligence allows both the consumer and the dealer to land on the vehicle that fits their needs before any conflicts develop that will negatively impact the relationship and/or the negotiation process leading to a purchase and a sale that benefits all parties; as it should!The referenced flaw in current online marketing techniques has contributed to the fact that many customers land on the wrong vehicle through no fault of their own and new applications and online shopping habits will and can fix that problem from the source. Ronsmap is an example of how developing Internet based applications can resolve the issue before it even exists for tomorrow’s online shopper. The automotive advertising agencies that are listening to consumers who provided the input that served as the genesis for Ronsmap reflect the new understanding by agencies that they must listen and learn from consumers before they presume to sell them anything.

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To Get Good Nutrition Fruits and Vegetables May Not Be Enough

If you want to get good nutrition fruits and vegetable are all you need right? Not quite. That statement was probably true a hundred years ago but not anymore. Do you ever wonder what people took to get good nutrition before food supplements were invented? Were people then considerably less healthy than people are now? How were they able to survive without food supplements? If they were able to survive without food supplements can we also survive? These are just some of the questions that one can ask regarding food supplements This article will try to answer the questions above and more. In the process, it hopes to shed more light in the often confusing field of nutrition and on food supplements.The answer to the first question above is very simple. Prior to the invention of food supplements people relied solely on one thing to provide nutrition for themselves and that is food Before, to get good nutrition fruits and vegetable were indeed sufficient. Even today, food is still the best source of nutrition. The problem is that food today contains significantly less nutrients than the food from times past. That is why today, to get nutrition fruits and vegetables must be complemented with food supplements.As for the second question, I can say that people then were healthier despite the fact that there were no food supplements Again, this is because they were eating natural fresh food And because the food available to them then contained sufficient nutrients, they therefore had no need for additional food supplementsAnd now for the last question. Can we survive today without food supplements? The answer is yes and no. Yes, of course we can survive without food supplements But we probably would not be getting optimum nutrition from food the way our ancestors did. Of course we would be able to survive but we would not be able to achieve the peak of our physical existence if we will rely solely on food today because of the poor quality of the food available.Confused by the choices of food supplements available in the market? Then try the personalized nutrition offered by Genewize Life Sciences through its LifeMap Nutrition(TM) System. So in today’s world, if you want to get good nutrition fruits and vegetables should be supplemented by a good nutrition food supplement.

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How to Develop Healthy Lifestyle Goals

Stress has become common place in our daily lives. It is well known that we put undue pressure on our mental and physical abilities when dealing with our daily affairs. So how can we balance our lifestyles to ensure we stay healthy and live longer?Developing a healthy lifestyle can be quite daunting, as most people feel overstretched and unable to fulfill their overburdened to do list. The few tips below could help you develop a healthy lifestyle for you and your family.Create a PlanTo accomplish anything in life requires a plan and the same applies to developing a healthy lifestyle. It is advisable to write a list of the goals you want to achieve, however simple they may seem. For example ensuring you eat your dinner before 7pm can be part of your plan and a steady step towards your overall achievement. A plan will help you stay focused and keep your goal in mind.Choose Realistic OptionsWhen you write out your healthy lifestyle plan ensure it is realistic. Make sure you take into account your lifestyle, work and family commitments. There is no point scheduling a gym workout into your routine, if you are unable to afford it or make time for it. Look for activities that you will enjoy and can sustain.Plan and PurposeYou should choose a plan that can achieve the goals you set for yourself. If your plan includes stress reduction, an active social life might not be the answer. Working shorter hours or finding time to relax might be the right course of action. The popular healthy lifestyle goals such as exercise and healthy eating should be part of your plan. To achieve these might require you to take initial smaller steps to reach those bigger goals.You can make it happenAny goal cannot be achieved without your participation. You need to commit to your plan; set our weekly goals and you will see gradual changes in your health and lifestyle.Support from family and friends is an essential aspect of changing your lifestyle. Let them know what you want to achieve so they can help you stay on track.Every time you accomplish one of your goals, reward yourself accordingly. Do not overindulge, but choose treats that will compliment your new lifestyle. In no time, these small changes will create a new you.

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